FRENCH DESIGN EDUCATION
Soaked in the Exoticism of the UAE
It all began in the year 2001, with three French men, and one big dream. Patrick Felices, Clément Derock and Frédéric Lalande didn’t set out to build a school. “Non, non”, they set out to create a new culture.
A culture where creativity flows, innovation rules, and design revolutionizes. A culture that brings the work world into the classroom, where there are no limits, and no teachers. You learn only from professionals ready to share their talent and experience.
École Intuit Lab continues to grow at a sure and steady pace. An institute of design, digital content creation, communication and strategy, it now has a presence in nine electric cities: Paris, Marseille, São Paulo, Mumbai, Delhi, Kolkata, Bengaluru, Shanghai, and now Dubai.
France to Dubai
We are the first institute of our kind in Dubai.
We’re French.
And modesty aside (were the French ever guilty of modesty?), we’re obviously one of the best design institutes in the UAE.
Letter From The Founder
Guiding students towards achieving their creative potential.
As creative professionals ourselves, our engagement with design, strategy and communication has connected us to the evolving technologies and lifestyles that a civilisation in movement demands. We have always aspired to contribute to the learning required for this transition, to educate. We seek to equip our students not just with the skills we have acquired over our years, but with the versatility necessary to adapt to the technologies, communication, media and markets of their future. And we hope to respond to these transformations with a sensibility towards beauty and utility.
A designer must understand the context and function of a project, which requires an entrepreneurial approach rather than a classical training in applied arts. It is not a question of being satisfied with a beautiful image, or a beautiful rendering, but of also grappling with the strategic process related to the subject at hand.
Our belief in “talent for all” defines our approach to education. We see talent as an innate quality in each of us that can be revealed with the right guidance. Our job as creative educators is to uncover this natural sensitivity to aesthetics, and to cultivate a conscious dedication to functionality.
Our creative education is not meant just to produce artists, but individuals who have developed altruism, humility, and a desire to contribute to their lives and those of the societies in which they live. This quest demands introspection and effort, which are integral to our pedagogical approach.
We consider it our role, the role of education, the role of creativity, and the role of our school in particular, to guide students towards their own individual, professional and societal identities; as they mature in their notion of who they are and how they contribute to this ever-changing world.
Here’s looking forward to a new wave in design education.
Born in Pondicherry, of mixed French-Indian origin, Clement came to France at a young age. He studied architecture at the Faculty of Sciences in Luminy, followed by a course in Product Design at the Jean Perrin School in Marseille. His career began as an aerospace designer. It was after this that he entered the world of creative agencies, where he applied his design experience to brands. He has been Creative Director at CB’a, Studio Grolier (Lagardère group), Club Internet, and Euro RSCG Design. Between these he embarked on a journey to India, where he created the design department of advertising agency J. Walter Thomson in Mumbai. Drawing on the strength of his multi-disciplinary background, as well as his strong belief that we all have not one, but many cultures, he co-founded Seenk and École Intuit Lab. Today, in association with his partner Frederic, he manages the agencies and schools that make up Rockland group’s international network.
Yan is an experienced Country Head and Director with a demonstrated history of taking up challenges and setting some. Experience from working in the international education and media industry. Strong skills in Development, Digital transformation, Strategy, and Innovation.
Yan has also played a role as a Director at the Mumbai campus, Assuring the liaison between Intuit Lab Paris and Mumbai: adapting the French curriculum to Indian audience, implementing methodology and developing/experimenting operations fitting the current and future market.
Yan oversees our Intuit Lab campus in the UAE.
An artist, entrepreneur and a passionate philanthropist, ‘Desh’ has spent an arduous 41 years in the realm of Advertising and Media. In 1998, he eventually started his own advertising agency with four like minded partners and in 2007, went on to partner with WPP VMLYR Group.
‘The Classic Partnership, (TCP)’ went on to become an extremely successful and renowned boutique creative thought shop- One that was high sought after by emerging talent as a training & play ground of creativity in the region. An accomplished and multiple award winning CCO and a popular one at that, Desh is exceedingly passionate about giving back to the industry that shaped him as well as engaging communities to create opportunity. As the original brain and founder of Colors Art Institute, his vision is to empower emerging talent and bring the best quality creative training into areas that need them the most.
A school that fosters reflection and understanding of design and the digital space. We teach you to connect with design deeply and train you for versatile creative roles. Our international reputation also opens doors for learners worldwide.
We emphasise individual interactions and personal growth, fostering teamwork, networking, and building a professional network. Tackle real-world assignments with access to a world-class campus while immersing yourself in Dubai’s vibrant lifestyle and creative opportunities.
