CERTIFIED TRAINING
Digital Strategy & Social Networks
This training offers an in-depth understanding of the challenges of digital communication, as well as practical skills to create attractive and relevant visual content.
- Telephone interview to identify your training needs
- Application file to be returned to us completed
- Admission interview with the head of Masters
- Support for the choice of financing
Develop creative digital communication, from strategy to content creation
Presentation of the project to an internal jury composed of the training teacher and other teachers from the school. The presentation of a project to an internal jury is an opportunity for the trainee to demonstrate his skills, his mastery of the subject and his ability to argue and defend his ideas. It is also an opportunity for teachers to judge the quality of the work provided, the relevance of the choices made and the consistency of the approach followed throughout the training. This is an important step which allows you to obtain a skills certificate – block no. 1: “Analyze a client’s needs in terms of visual communication” – attached to the RNCP 36738 title level 7 France Compétences.
- Initiation au Design thinking (méthode Silicon Valley)
- Identité visuelle: logo, charte graphique Typographie et création
- Design éditorial : édition & mise en page Stratégie de création : concept et narration
- Brand Design et Communication Planning stratégique et génération d’insights
- Photoshop expert, Illustrator expert, InDesign expert
- Sémiologie appliquée à la marque
- Motion Design
- Direction artistique et création publicitaire
- Image de marque
- Stratégie de marque
- Conception rédaction pub
- Fondamentaux de la communication
- Content marketing et storytelling
- Stratégie marketing
- Communication digitale et social média
- Web design
- Conception d’interfaces web Scénario utilisateur : personae
- Prototypage UX/UI
- Ergonomie et stratégie UX
- UI Design
- Logiciel Figma
- Ateliers de prise de parole
- Coaching personnalisé
- Développement de portfolio professionnel
- Initiation à l’intelligence artificielle
- Immersion (facultative) en entreprise pour une expérience pratique sur le terrain
ACQUISITION OF KEY SKILLS
Master digital strategy and social networks with Intuit Lab Pro
This 10-day training course, or 70 hours, covers all aspects of digital strategy, from design to the production of content for social networks. It provides a skills certificate recognized by France Compétences, associated with the RNCP 36738 title of “Plurimedia Artistic Director”.
All trainers are experienced professionals and experts in Social Media, guaranteeing high quality training that is relevant to today’s market.
The program includes hands-on activities such as content production (video shooting and editing), creating visuals and animations, and developing influencer campaigns, allowing participants to immediately implement the skills learned.
With a 100% success rate and a very positive evaluation from learners (8.7/10), this training is acclaimed for its effectiveness and the satisfaction it provides to its participants.
Ranks in top 5 school of Artistic Direction,
Design and Graphics in France
(Eduniversal 2023 ranking)
2nd Best Bachelor in Artistic Direction,
Design and Graphics in France
(Eduniversal 2023 ranking)
Ranks in top 5 school of Artistic Direction,
Design and Graphics in France
(Eduniversal 2023 ranking)
FAQ
All the answers to your questions
This Master 2 training in Plurimedia Artistic Direction offers a unique opportunity to develop in-depth skills in the fields of graphic design, branding and artistic direction of digital projects. In 4 intensive months, it allows a complete skills development with a 2 to 6 month immersion in a company.
The training is aimed at people with a Bac+3 or Bac+4 level in Applied Arts or with at least one year of professional experience in graphic design or visual communication. Candidates undergo a selection interview with the director of studies and must present a book of professional and personal work.
By obtaining the RNCP 36738 title “Plurimedia Artistic Director” level 7 France Compétences, this training offers official recognition. It allows you to master the artistic direction of a graphic design project, to design a strategic brand identity, and to supervise the artistic direction of digital projects. The skills acquired open doors in the design, communication and digital professions. The diversity of the program, covering graphic design, advertising design, and digital design, offers triple expertise, thus strengthening professional potential.
For those who can, you have the option of using your CPF (Personal Training Account) budget and/or benefiting from additional funding from Pôle Emploi. In addition, depending on your means, it is possible to spread out the payment of the training. This allows you to facilitate payment if you do not benefit from external assistance. For people in companies, things do not change. You can contact your employer to finance the training. This can go through Transition Pro or its OPCO. Finally, in the event of redundancy for economic reasons, you can apply for funding via the Professional Security Contract (CSP) system.
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